The celeb fragrance may possibly be primed for a comeback, with Dolly Parton announcing that her initial-at any time fragrance, “Dolly — Scent From Above,” will start Monday.
Having teased its release through her cameo in a Superbowl advertisement earlier this year, the singer has been ramping up her PR initiatives in advance of the launch — and she went viral yesterday following recreating her iconic Playboy include to mark her husband’s birthday.
The 75-12 months-old, who is also releasing a book later on this year, donned a black strapless leotard layered around a crystal fishnet bodysuit, alongside with fingerless night gloves, a pink and white bowtie and — the natural way — a pair of black bunny ears.
She captioned the video, “It’s often #HotGirlSummer for my husband,” referencing Megan Thee Stallion’s hit music.
Some samples of Parton’s “Scent From Earlier mentioned” were produced offered in early February, but bottles will officially strike the shelves future 7 days.
Intended in collaboration with Scent Beauty, which also produces fragrances for Cher, the perfume has all the hallmarks of a basic celebrity scent: a kitsch pink bottle embellished with a crystal butterfly, the star’s signature engraved across the glass and a reportedly sweet, floral scent with notes of vanilla, peony blossoms and mandarin.
Dolly Parton’s new fragrance “Dolly – Scent From Previously mentioned.” Credit score: Courtesy of ScentBeauty
When superstar-owned skincare brand launches appear to be more prolific than fragrances today, Parton’s launch is a throwback to when the star-run perfume reigned supreme.
The likes of Jennifer Lopez’s “Glow” and Britney Spears’ “Curious” dominated the early 2000s markets, and noughties icons together with Paris Hilton, Christina Aguilera, Beyonce and David Beckham adopted go well with — just about every keen for a piece of the pie.
A youthful Britney Spears with her fragrance Curious. Credit history: Larry Busacca/WireImage/Getty Illustrations or photos
Elizabeth Taylor’s “White Diamonds” fragrance in 1991 was arguably the to start with profitable celebrity scent — reportedly bringing in some $1.5 billion about 25 many years. Even so, the house went quiet for a 10 years until Coty and Jennifer Lopez brought out “Glow” in 2002: a neroli, orange blossom and grapefruit-scented fragrance.
At the time, the singer promoted the fragrance — spritzed from a bottle in the form of the feminine kind featuring mini 2000s-esque system chains no fewer — as “thoroughly clean and new, but nonetheless alluring and sensual.” The move paid out off when it garnered revenue of $100 million in the 1st year it was unveiled, opening the floodgates for a wave of movie star fragrances.
Elizabeth Taylor unveiling her fragrance “White Diamonds” In 1991. Credit score: Raoul/Pictures Push/Archive Pics/Getty Images
Fascination in movie star scents may perhaps have dipped in recent several years as youthful customers gravitate toward a prosperity of new impartial natural beauty brand names that emphasize “thoroughly clean” products and solutions (makeup or fragrance claiming to be designed with significantly less chemicals) no frills packaging and additional earthy and pure sounding fragrance notes.
That claimed, one particular sugary sweet celeb scent of the 2000s heyday might be creating a comeback. In accordance to perfumer retailer Fragrance Direct, this February saw a 335% boost in sales of Britney Spears’ “Fantasy” assortment as opposed to 2019. The retailer connected it to the release of the documentary “Framing Britney Spears,” with enthusiasts getting it to “clearly show their assistance” to the star.
Meanwhile, it is much too early to know if Parton’s new product will be a industrial success, but in the meantime the singer suggests she would like her customers to sense “as blessed and as fairly as I do when you wear it.”