Esteemed jewelry designer opens gem of a boutique on South Congress

&#13 Award-successful experimental jewelry designer Nak Armstrong has embellished Austin with his crown jewel —

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Award-successful experimental jewelry designer Nak Armstrong has embellished Austin with his crown jewel — his very first flagship store — now open up on South Congress Avenue.

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The new store, which was three years in the building, is situated at 1011 S. Congress Ave. at the Music Lane progress, subsequent to SoHo Property. It will showcase the designer’s eponymous selection, together with his newly released line, Nakard.

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Armstrong 1st introduced the model in 2011 soon after shelling out a long time as imaginative director for his earlier firm, Anthony Nak.

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With his new flagship store, Nak Armstrong Great Jewellery, Armstrong longed to make the room experience at residence in Austin, so he introduced on nearby artists and inside designers in buy to achieve a boutique that feels “like a attractive home you would not want to go away.”

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The debut of the Austin boutique marks a major shift in the 10-calendar year-outdated Nak Armstrong brand’s expansion, and allows the designer to even more increase his selection even though also being in a position to realize his creative vision in a actual physical house of his very own.

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“Our customers have been enduring the brand name as a result of the lens of Bergdorf Goodman, Barneys, and other luxury suppliers, but we wished to give our consumers the option to knowledge the entire breadth of the collection in a space that is a visible articulation of the brand name,” Armstrong claims, noting that Austin has develop into a “dynamic luxury market.”

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The new retailer will also supply room for periodic designer satisfy-and-greets, new assortment launches, and collaborative activities with community arts groups.

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Critical to the allure of the boutique is its Milan-influenced décor and brilliance in its echoing of the designer’s exclusive jewelry model. Austin-primarily based Studio A Group and interior designer Ann Tucker labored with Armstrong to build a house that “evokes the spirit of the treasures contained inside.”

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The resulting boutique — which Tucker calls a desire collaboration — is an alluring room bedecked in a spectacular screen of opulence which is someway also approachable. Highlights contain a 10-foot-tall freestanding upholstered jewel box, a hand-reduce mosaic floor, and custom-crafted jewellery situations. Walnut and velvet lavish the space at every single change.

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“Having my flagship lets me the possibility to have interaction specifically with my customers in a place where by every color, each individual surface mirrors the jewelry by itself. Understanding which items resonate with them and sharing my inspiration are some of the ideal aspects of my task.”

Nak Armstrong Fantastic Jewelry is open Tuesday via Saturday 11 am-6 pm.