Microsoft reveals the new Microsoft Keep for Windows 11, and it has Android applications, as well

Home windows 11 is serious, and Microsoft has just discovered the brand-new application retail outlet

Home windows 11 is serious, and Microsoft has just discovered the brand-new application retail outlet that will go alongside with it — which could be a significant deal, viewing how former versions of the thought never ever actually caught on. It will be known as the Microsoft Retailer, not the Home windows Store, just like it has been because a rebranding in 2017.

Here are some of the really initially illustrations or photos of the new keep. When Home windows 11 was completely leaked in mid-June, that leak notably did not consist of any glimpse of an current app store, so I determine you’re eager to see how it may glance!

The new store’s got a few partners on board: Adobe will provide its Artistic Cloud suite, and Zoom and Disney As well as will be there. Microsoft will lead its possess Visual Studio and title-dropped Microsoft Teams, Notepad and Paint for the shop, which does seem a minor odd as the latter two have long been pre-put in apps, and the company just announced Groups will be specifically built-in into Home windows.

In a key shift, Microsoft’s Panos Panay says developers will now be capable to preserve 100 p.c of their revenue “if you do deliver your own commerce engine” — as opposed to app shops from Apple and Google that frequently choose 30 percent of developer income and insist on their very own payment platforms and in-application buys. But Microsoft confirms to The Verge that offer will not apply to online games, which Microsoft and other firms have commonly treated separately from apps. If you do use Microsoft’s payment system, the organization confirms the revenue shares are 85/15 and 88/12 for applications and video games respectively.

Another large surprise: the new Microsoft Store will also involve Android apps that can run on your Home windows 11 Computer system, many thanks to a partnership with Amazon and some “Intel Bridge” technological innovation. The Amazon Appstore will reside inside the Microsoft Retailer, and you’ll be ready to drag and pin those applications aspect by side classic Home windows apps on your pc.

Android apps in Home windows 11’s app shop.

An Android app alongside a Home windows just one.

In a blog site submit, Microsoft introduces a few other new capabilities: if a website wishes you to install a Home windows app, it can instantly pop up the Microsoft Keep to handle that install. Microsoft will also have curated “stories” about new applications to highlight those it deems deserving.


We’ve regarded considering the fact that April that Microsoft may possibly have been organizing to overhaul its Windows app store this calendar year, and as normal, the devil’s in the facts: will it essentially be open to all applications and give developers what they want and will need? The company’s been haunted by its authentic vision of a Universal Windows Platform (UWP) ever considering the fact that Windows 8, when it architected the keep explicitly to dwelling that new breed of cross-platform app alternatively of the legacy Win32 applications that developers and quite a few users tended to desire.

Currently, Panay stated whether or not you are producing a UWP or common Home windows application, the Microsoft Retailer is intended to property them all. “We’re enabling developers and unbiased software program suppliers (ISVs) to convey their apps no matter of irrespective of whether they’re constructed as a Earn32, Progressive Net App (PWA), or Common Windows App (UWP) or any other app framework, creating an chance to arrive at and engage with extra people,” he writes, in a new blog publish.

The corporation had currently buried the UWP desire in 2019 with the news that it would acknowledge indigenous Gain32 game titles in its store, and it’s tried numerous other techniques to bring in builders over the several years — like revised policies that let app developers to maintain 95 % of application profits, and additional recently, 88 % of earnings from their online games. It’s also tried out to decouple APIs so Gain32 applications can take advantage of modern-day Home windows characteristics.

But at the finish of the working day, Microsoft’s app keep has never manufactured a actually convincing situation for itself — to the level that the very simple deal supervisor Microsoft launched last Could felt like a breath of contemporary air. Potentially Windows 11’s shop will, much too.

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Update, 5:18PM ET: Included Microsoft affirmation that the 100 % revshare offer does not utilize to online games.