Danish jewelry manufacturer Pandora is launching its to start with sustainably lab-designed diamond assortment, as it appears to be to make diamond jewelry “accessible to a broader audience”.
Pandora Brilliance is launching completely in the United kingdom from Might 6 and will mark the jewellery brand’s 1st lab-designed diamonds selection and its initially CarbonNeutral certified product.
The shift is component of Pandora’s sustainability journey, explains the jewellery brand, who dedicated last yr to be carbon neutral by 2025 and only use 100 per cent recycled gold and silver by the exact time period. Previous year the model also switched to 100 % renewable electrical power in its crafting amenities, cutting down its carbon emissions by 25,000 tonnes C02e.
Currently, more than 99 per cent of all the stones Pandora uses in its jewellery are man-built, which it provides “significantly” cuts down its impact on the atmosphere and this lab-produced diamond selection marks a new milestone for Pandora as it will no for a longer period be applying mined diamonds.
The Pandora Brilliance assortment aims to completely transform the diamond jewellery market place by supplying inexpensive, sustainably designed merchandise, making use of lab-made higher good quality, attractive diamonds at a extra eye-catching cost level, with costs ranging from 250 – 1,290 lbs.
The selection of rings, bracelets, bangles, necklaces and earrings, will all that includes a solitary a person-of-a-type lab-established diamond, ranging from .15 – a single carat, which is round fantastic, exceptional lower, devoid of color or imperfection perceivable to the naked eye.
Pandora is also extending its current offering into high-quality jewelry, as just about every diamond is established within 14k good yellow gold, 14k stable white gold and sterling silver.
Pandora to make diamond jewellery extra available with lab-made diamonds
Each individual lab-created diamond in the collection has been intended by Pandora’s resourceful administrators Filippo Ficarelli and Francesco Terzo and has been hand-slash and polished by proficient artisans to reach “an impeccably large quality”.
Similar to mined diamonds, Pandora’s lab-made diamonds have the same houses and traits and are held to the similar requirements – cut, colour, clarity and carat – before getting established within just the Pandora Brilliance assortment.
With lab-established diamonds, Pandora stated it hopes to change the way consumers purchase diamond jewellery by providing a sustainable choice at an reasonably priced price tag level.
Pandora creative directors, Ficarelli and Terzo, said in a assertion: “Working with sustainably lab-made diamonds was really inspiring and the transformational energy within just these stones led us to the layouts we have made for Pandora Brilliance.
“Through the reimagined infinity symbol, we hope everybody who wears these parts appears to be like at the diamonds as a reminder of their achievements and long run possibilities, to remind by themselves of the infinite toughness that lies inside and the brilliance that lies in advance.”
Pandora Brilliance to launch in the Uk on Might 6
Pandora Brilliance will at first start in the British isles, picked as it represents Pandora’s 2nd-biggest sector, ahead of a global launch roll-out to other critical marketplaces in 2022.
Over e-mail, Pandora verified to FashionUnited that the United kingdom was chosen as the brand is “very strong” and it has a “robust retail store network and e-commerce site” to company customers’ needs through all touchpoints.
The collection is aimed predominantly at millennial girls, who want to “purchase a diamond for by themselves, as a determination to their have objectives and foreseeable future,” additional the brand name.
Pandora chief govt, Alexander Lacik, extra: “Pandora continues its quest to make unbelievable jewelry readily available for much more people today and these days I’m very pleased to announce the introduction of Pandora Brilliance.
“It’s a new selection of wonderfully developed jewellery featuring lab-made diamonds. They are as significantly a symbol of innovation and development as they are of enduring splendor and stand as a testament to our ongoing and ambitious sustainability agenda. Diamonds are not only eternally, but for all people.”
Pandora signs up Ashley Graham and Rosario Dawson as new ambassadors
With the Pandora Brilliance assortment made to characterize a “brighter long term with infinite prospects,” with each and every piece that includes a diamond sitting down high in an infinity motif, Pandora has launched a new campaign featuring actress and activist Rosario Dawson, and supermodel Ashley Graham.
Both of those stars have been named ambassadors for the new selection, to promote lab-created diamond jewellery to a wider audience. Pandora clarifies that the two ladies ended up picked out because of to “their energy and their embodiment of our manufacturer values and campaign concept – a single of resilience, perseverance and transformation”.
Commenting on remaining part of the marketing campaign, Dawson reported: “Creating a extra sustainable upcoming is so crucial to me and informs each selection and action I take, so I am exceptionally happy to be a element of the Pandora Brilliance start.”
Graham additional: “Throughout my 20 in addition years in the industry, I have found a movement for progress within just the vogue marketplace. We all have the electrical power to be forces for improve in the environment and to lead to a brighter future, for ourselves and the upcoming technology.”
Pandora Brilliance will launch completely in the United kingdom and is available to invest in from Might 6, with prices beginning from 250 lbs.