It is a review in contrasts concerning outdated luxury and new: Cartier the brand name and jewelry entrepreneur Jean Dousset, the terrific-good grandson of Cartier’s founder, on lab-developed diamonds.
On the just one hand, luxurious model Cartier, launched by Louis-François Cartier in 1847 and which was run by the Cartier relatives until eventually 1964, has turned down for now the jewelry industry’s most up-to-date innovation – lab-grown diamonds – as not fitting the brand’s picture. Cartier is now owned by Richemont.
“The difficulty with lab-developed diamonds is that, inspite of acquiring the exact molecular structure as individuals located in the earth, lab-grown diamonds never have any [history]. They have been made two times before,” Cartier chief government Cyrille Vigneron shared in an job interview for the Business enterprise of Manner and McKinsey’s “State of Manner Watches and Jewellery” report.
“Many buyers will still reject lab-grown diamonds as they’ve missing their singularity and shed the truth that they were being manufactured by the Earth hundreds of thousands of yrs in the past,” he reported.
Below Vigneron’s leadership, lab-grown diamonds aren’t absolutely off the desk for Cartier, primarily for small melee stones, but he’s not completely ready for them but. “We make a assure of naturality and traceability to our clientele. In the stop, this may well set into concern the value supplied to diamonds when compared to other stones,” he included.
And on the other hand, there is Jean Dousset, good-terrific grandson of Louis-François, who is carrying ahead Louis’ heritage, if not his title, into the upcoming with the start of a lab-grown jewellery assortment to complement his really successful mined-diamond enterprise.
“This is a paradigm shift for the diamond and luxurious environment,” Dousset suggests. “One of the most frequent purchaser misconceptions about lab-developed diamonds is that they are ‘fake.’ Pointed messaging as very well as higher profile designer brands adopting and legitimizing lab growns will at some point defeat that.”
Nepotism didn’t get Dousset where he is right now, but really hard work, expertise and eyesight did, just like his forebearer.
Born in 1971 in Paris, Dousset’s jewelry occupation began in 1992 when he took a place with Chaumet, the formal jeweler to the Emperor Napoleon on the Spot Vendôme.
That adopted in 1996 when he joined Boucheron to apprentice below Alain Boucheron, then on to Van Cleef Arpels in 1999, which led to a move to Los Angeles exactly where he worked to revive the brand’s presence on Rodeo Generate in 2001.
Having the entrepreneurial leap in 2005, he launched his namesake diamond jewelry Atelier that captivated a superstar clientele, which includes customized planning Eva Longoria’s, Amy Adam’s and Paris Hilton’s engagement rings, amid other people. Accomplishment adopted good results and he opened his West Hollywood showroom in 2010 and launched his jewellery manufacturer on the web.
Now with the direct-to-buyer introduction of a lab-developed diamond selection, named Oui by Jean Dousset, he is evolving his corporation according to the requirements and wishes emerging in the buyer market place. In that, he is adhering to in the footsteps of Louis and the Cartier family members, whose organization couldn’t have survived more than a century of relatives ownership without the need of accomplishing the exact same.
These rocks are actual
“I have been looking at the evolution of lab growns with an open intellect for many several years,” Dousset states, “I observed how significant lab diamonds were starting to be for consumers. The objective of Oui has normally been to make substantial-high quality jewelry additional accessible, with no possessing to sacrifice high-quality, personalization or their wished-for carat weight.”
With price ranges for engagement rings starting off from $4,300 for a 1 carat middle stone, it ranges to 4 carat offerings with prospects also equipped to filter diamonds by spending plan, cut and shade.
Even further, all Oui diamonds are produced utilizing the chosen CVD (chemical vapor deposition) process that provides a diamond with all the sparkle and magic of a mined diamond. Each individual are GIA qualified as Sort IIa, defined as “the most chemically pure form of diamond.” And just like mined diamonds, lab-grown diamonds have to be skillfully lower and polished to convey out their exclusive traits.
“A lab diamond gives the identical visual experience with none of the compromise,” Dousset suggests, recognizing that couples are often constrained by budgets to sacrifice on excellent or diamond measurement. “That’s an exciting possibility as a jeweler. It have been incredibly freeing both of those for me and the shopper.”
Staying able to get extra for much less has instant attraction. For instance, a 3-stone Chelsea engagement ring with an less than one-carat mined-diamond middle stone begins at $9,800. A equivalent Claire ring in the Oui assortment with a a single-carat lab-developed center stone starts off at $4,800.
“Lab grown diamonds will allow for people to splurge on effectively-crafted designer ring settings and brands that they could not take into account ahead of, considering that so a great deal of their budgets was eaten by the superior cost of the diamond center stone,” he provides. “A broader team of folks can now find the money for and take pleasure in the ‘mystic’ of diamonds.”
Giving people preference
In conclusion, Dousset, with his side-by-facet Jean Dousset mined-diamond line and the new Oui assortment, is honoring his individual heritage and legacy although embracing the long run.
“I believe organic and lab diamonds match a different purchaser belief procedure. They are each great possibilities for various motives. But finally, the two alternatives are indistinguishable in phrases of brilliance, magnificence, and sense,” he concludes. “A diamond is a diamond and what you make a decision to purchase will be completely a personalized option.”
Take note: The commencing price tag for a Oui engagement ring, initially stated at $2,900, was corrected at 12:15 p.m. on July 25, 2021.