Signet to Rename Piercing Pagoda to Banter by Piercing Pagoda

Piercing Pagoda®, the quickly escalating, inexpensive great jewelry and piercing retailer, these days declared it

Piercing Pagoda®, the quickly escalating, inexpensive great jewelry and piercing retailer, these days declared it is ushering in a daring new chapter in its 50-12 months evolution with the tests and introduction of a new grasp brand name name, “Banter™ by Piercing Pagoda®.” This new name reflects the particular partnership the retailer has with the two its new and extended-held shoppers, its innovative client experiences and omnichannel progress approach. “Banter™ by Piercing Pagoda®” has designs to roll out the title to its additional than 500 U.S. spots, digital and social media channels.  Already, one-fifth of present places are tests the new Banter by Piercing Pagoda title in towns including New York, Chicago, Los Angeles, and Seattle.

“Our new Banter by Piercing Pagoda name is full of strength, invoking the pleasure of playful conversation, like the adrenaline of a new piercing or piece of jewelry. Our buyers are fiercely specific, creative individuals who encourage us to reject labels and rejoice our special identities each individual day.” said Kecia Caffie, President, Banter by Piercing Pagoda. “Guided by our Inspiring Brilliance strategy, our passionate staff attracts inspiration specifically from our clients to continuously evolve our item offerings and our connected commerce activities so that we’re there for them every time, anywhere and on the other hand they select to store with us.”

Identified by its exclusive gold-script funds letter “B,” Banter by Piercing Pagoda aims to empower much more consumers to express on their own with chains, charms, necklaces, and earrings that are gender neutral – and safely and securely provides piercing providers for their experience, nose, and ears. Banter by Piercing Pagoda combines attractive styles and approachable company at very affordable cost factors with tech-enabled stores and heat, modern-day provider.

Banter by Piercing Pagoda is part of Signet Jewelers, the world’s greatest retailer of diamond jewelry. In just the Signet portfolio, which capabilities nine jewellery retail manufacturers with distinctive benefit propositions, Banter by Piercing Pagoda caters to the tech-savvy Gen Z and millennial consumer, who is passionate about jewellery and trend – and allows their design notify their story. Banter by Piercing Pagoda will take inspiration straight from its shoppers to evolve product or service choices, underscoring the company’s buyer-inspired technique based mostly on facts-pushed insights. In latest decades, Piercing Pagoda has drastically grown its marketplace share.

More than the final a few yrs, less than Signet’s Path to Brilliance development tactic, Banter by Piercing Pagoda accelerated its transformation and proceeds to travel forward momentum. The manufacturer had its strongest quarter at any time in Q1 FY22 and in FY21 finished its sixth consecutive 12 months of constructive identical-shop gross sales progress amid steady goods margins. This 12 months on your own, Banter by Piercing Pagoda has far more than 135 suppliers on observe to deliver just one million pounds in product sales, with ideas to open up to 100 extra destinations in FY22 in regional malls, wherever information-pushed analyses show prospect. Between these new areas will be new inline retailer formats that deliver consumers with an even a lot more improved browsing practical experience. The store format will contain a lounge selected for piercing, presenting a a lot more at ease, private piercing working experience and intelligent mirrors to pretty much try out on item in find areas.

New and Improved Items and Expert services
Banter by Piercing Pagoda will also keep on to roll out its newest provider – nose and facial piercings – across the US, addressing soaring buyer demand from customers in the course of the pandemic. Banter by Piercing Pagoda prides alone on giving secure piercing expert services and has strictly followed COVID-associated health and security protocols issued by the CDC and other overall health organizations. The manufacturer also offers virtual piercing abide by-up appointments and virtual styling periods.

Banter by Piercing Pagoda is also redoubling initiatives to present customers an inspiring cell knowledge as element of a connected commerce system.  In FY21, Piercing Pagoda delivered about 140% yr-more than-yr eCommerce advancement, with cellular phones taking part in a crucial role. In addition, increased virtual capabilities— together with gross sales and search—set the bar for the degree of support prospects can hope further than the actual physical merchants. The brand’s current web site design is intentionally optimized to augment the mobile user’s expertise, while however making certain an pleasurable desktop knowledge.

Complementing its new name, Banter by Piercing Pagoda is also launching a new marketing marketing campaign that will spotlight bold, varied products who epitomize self-expression and delight – a hallmark of the brand name.